From lead scoring to predictive forecasting – sales/marketing is being transformed thanks to a proliferation of API integrations, AI, and cloud-based software options. Businesses of all shapes are exploiting technology to unlock growth.
In this new era of tech-powered sales and marketing – where do law firms find themselves?
What technology is being used? What challenges are being faced? And what impact is technology having on sales and marketing maturity?
To find out, we surveyed senior leaders from 37 large (500+ employee) law firms – with representation from big law, industry disrupters, and leading mid-tier firms.
In this new era of tech-powered sales and marketing – where do law firms find themselves?
What technology is being used? What challenges are being faced? And what impact is technology having on sales and marketing maturity?
To find out, we surveyed senior leaders from 37 large (500+ employee) law firms – with representation from big law, industry disrupters, and leading mid-tier firms.
